Main objectives of C&V activities

• to foster visibility and highlight the role and contributions of KfW, EU, SECO and other stakeholders in the Water Sector Performance and Investment Program (WPIP) / Municipal Infrastructure Programme (MIP V)
• to create awareness about the project and its objectives, results and activities and subsequently the benefits for the citizens of Albania
• to communicate that all works carried out under the WPIP / MIP V program are in full compliance with the corresponding EU directives (EU acquis).
• to create awareness and understanding for the need of water utilities which can work on the principle of financial sustainability and henceforth can provide efficiently safe drinking water and assure wastewater collection and treatment services.

Communication on national level is carried out for informing, involving and coordinating with key stakeholders and partners on government and administrative level as well as with other stakeholders and projects of the water sector.

Majority of the communication activities for promoting the WPIP / MIP V programme will be carried out on regional level together with the UKRs and the implementation consultants.

Focus of communication is to inform about the WPIP / MIP V project and about the respective Infrastructure Construction Project in each region in form of regional campaigns accompanying the infrastructure projects during the time of implementation.